How Digital Marketing Can Help Hospital Advertising
Hospital advertising is a hot topic, with some arguing that hospitals should be free to market themselves as any other business and others claiming that soaring marketing budgets are detracting from the care patients receive.
The latter group has even pushed for new legislation that would limit hospital advertising, though this is unlikely to pass given the political climate around healthcare. 병원온라인마케팅
Regardless, hospitals have no choice but to keep up with the competition if they want to remain competitive and maintain or grow their patient base.
The problem is that with so many hospitals in operation, it’s hard to stand out from the crowd. Hospital advertising can help, but it also needs to be done wisely in order to achieve the desired results.
The good news is that with digital marketing in full swing, there are a number of innovative ways to get the word out. Some of the best examples of hospital advertising can be found online, including YouTube videos, social media posts, and new kid on the block TikTok.
One of the most effective ways to advertise a hospital is by leveraging positive customer reviews and testimonials. This is a great way to establish trust with potential patients. By showing how a hospital has helped past patients, it helps potential customers feel confident in the services that are offered.
Another great way to increase patient trust is by humanizing the hospital brand. Consumers want to know more about the brands they support and the people behind them, so it’s important to show a more personal side. 애드리절트
Hospitals can do this by featuring employees in videos that offer behind-the-scenes looks into their day-to-day work (never gory or disturbing, of course!)
Spotlighting community outreach efforts and glorifying the customer service team are other great ways to humanize a hospital’s brand.
Using celebrity endorsements can be another great way to spread the word about your hospital and attract patients. This can be especially effective if the celebrities are in the same field as your target audience.
This was the case with SickKids’ recent ad campaign, which featured Canadian icons Ryan Reynolds, Seth Rogen and Auston Matthews to promote a donations drive.
Incorporating humor into a hospital’s advertising can be an excellent way to grab attention and encourage patient engagement. United Healthcare recently released a series of Truth or Dare videos on their website, which were similar to grade-school-level games but instead involved asking patients to complete activities that would improve their health.
At Healthy Ads, we specialize in advertising for the healthcare and fitness industries. We understand the ins and outs of the industry and can help you to create a campaign that is sure to succeed.
Contact us today to learn more about how we can help you to generate awareness and drive traffic! We offer premium guaranteed inventory, first-party data and programmatic elements that are designed to maximize your return on investment.